Librería Servicio Médico

Author:    Linda Greenwall and Cathy Jameson

Language: English

ISBN:978-1-85097-221-1

Finishing:176 pages  

Edition: 2012

Description:

While esthetic care has been an important part of dentistry for many decades, very few practices do as much esthetic dentistry as they would like. When faced with trying to respond to esthetic demands of existing patients and expand services to potential patient populations, most clinicians must learn the skills of how to successfully manage and grow
this segment of their practice. This book provides dentists with the guidelines and strategies to make that happen. The authors detail many key strategies for success, such as establishing a strategic plan, monitoring critical factors of the practice, developing a dynamic and productive team, implementing marketing, using a treatment coordinator, and understanding how to finance and schedule esthetic dentistry. In addition, each chapter is interspersed with informative
interviews with some of the most successful esthetic dental practitioners from around the world who offer unique insights into how their teams operate and what has made their practices succeed.

Table Of Contents:

1. Mission, Vision, Goals
2. The Critical Factors
3. The Team
4. Internal and External Marketing
5. Communication Skills
6. The business of tooth whitening
7. Treatment Planning and diagnosis
8. Efective Case presentations
9. The role of treatment coordinator
10. Financing
11. Scheduling
12. The Hygienist's Role in Promotion
13. Technology
14. Continuing Education

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